HOREN Group, a leading global provider of returnable transit packaging (RTP) systems, is pleased to announce the appointment of Adrian HIGGINS as Head of Scenarios R&D, Europe and Sales Technique Support. In the role of “Head of Scenarios R&D Eruope”, Adrian will report directly to Mr. Jacky Liao, Chief Executive Officer of HOREN Group and also work closely with the Supply Chain and Product Development Department of Horen in Shanghai. In Sales Technique Support role, he will support the global sales team on the specific product.
Adrian brings 35 years of unparalleled experience in food and beverage manufacturing, supply chain excellence, and technical innovation. Adrian began his career as an apprentice-trained engineer, building a foundation in precision and problem-solving. He served as Senior Technician with Coca-Cola European Partners for 20 years. He is recognized for bridging technical expertise with commercial acumen across global markets.
In the new role, Adrian will continue to drive scenario-based innovation and product development,to deliver solutions tailored to Europe’s evolving market demands. His expertise will initiative more innovation and support the growth for our European business.
